~The thoughts behind Noshi and Japan's gift-giving culture~

 

" Obi Wall Art" is also a popular gift choice for loved ones .

 

It is not just a piece of interior decor, but a gift that brings the memories and aesthetic sense contained in the obi into your present life .

In wrapping this obi wall art in a box, we cherish the spirit of Japanese culture, which is "wrapping."

 

Putting our thoughts into the packaging

In Japan, there is a culture of "wrapping" a gift as a way of adding sentimental value to it.

Among these, "Noshi" (gift wrapping) is the most symbolic.

Although in modern times it has been simplified by using paper, it has always been treasured as a gesture that embodies intangible consideration .

 

We want to cherish the meaning of this noshi, so we design and wrap gifts in a modern style noshi using white ribbon paper with our store's logo and message.

 

What is Noshi? - Its origin and meaning as a lucky charm -

The origin of noshi lies in an auspicious item called "Noshi Awabi."

In the past, dried abalone was stretched and attached to gifts,

It has been considered a sign of wishes for longevity, prosperity, and good relationships .

 

Nowadays, it is mostly expressed on paper,

At its core lies the uniquely Japanese aesthetic sense of quietly expressing one's feelings for others .

 

A message in English written on a gift tag

 

“Tradition transcends time,

living on through the ages.”

 

This phrase means:

It embodies our thoughts and belief that "tradition transcends time and lives on through generations."

 

The obi was once something someone wore on a special occasion.

By leaving the obi as it is, without cutting it , and displaying it beautifully in your daily life ,

we believe we can quietly connect  our thoughts from the past to the future.

 

As a Japanese interior gift

Obi wall art is

It is not just a Japanese-style interior decoration, but a heartfelt piece of art . 

• Perfect as a gift for Mother's Day, weddings, housewarmings, and other special occasions
• As a gift to deliver "Japanese beauty" to people overseas
• How to bring the memories of kimonos and obi back into your life as interior decoration 

We don't just give things as gifts.

We offer the experience of "packaging and handing over memories and feelings." 

Click here for "The thoughts behind the Obi Wall Art" →