The meaning behind noshi and Japan's gift-giving culture.

Obi Wall Art is often chosen as a gift for loved ones.

It's more than just interior decor; it's a gift that carries the memories and aesthetic sensibilities woven into the obi into today's life.

When we wrap Obi Wall Art in a box, we honor the Japanese spirit of "wrapping."

 Putting our thoughts into the packaging.

 

In Japan, wrapping gifts adds a layer of heartfelt meaning.

Among these practices, noshi is the most symbolic.

Though today it is simplified with paper, it has always been valued as a gesture that gives form to invisible thoughtfulness.

Wishing to honor that spirit, we wrap our gifts in a modern style of noshi, a white ribbon-like paper printed with our logo and message.

 

What is noshi? – Its origin and meaning as a lucky charm –

The origin of noshi comes from an auspicious item called noshi awabi.

In the past, dried abalone was flattened and attached to gifts as a symbol of wishes for longevity, prosperity, and good relationships.

Today, noshi is mostly represented on paper.

However, at its core, it embodies a Japanese sense of beauty, quietly conveying one's feelings for others.

An English message on the gift tag.

"Tradition transcends time,
living on through the ages."

This phrase captures our belief that tradition persists through time and generations.

An obi was once worn by someone on special occasions. By keeping it intact, without cutting, and showcasing it beautifully in everyday life, we aim to quietly carry these thoughts from the past into the future.

As a Japanese interior gift.

Obi Wall Art is more than just Japanese-style decor; it's a heartfelt piece of art.

A perfect gift for Mother's Day, weddings, housewarmings, and other milestones.

A way to share the beauty of Japan with loved ones overseas.

A way to bring the memories of kimonos and obis back into your daily life.

We don't simply give objects as gifts. We deliver the experience of presenting memories and emotions with care.

Click here to learn about The Artistry Behind Obi Wall Art